To promote the Conan O'Brien TV show, we created a unique photo system that digitally places places Conan's hair on top of the users face. Three photos are taken and the users choose their favorite photo to make a wearable button. Emails are captured for social sharing. The results are amazingly silly. We also coded a unique content distribution system that is aware of each location the event takes place in. We distribute the correct cable affiliate branding relevant to the location and automatically play in market promotional videos on the side of the booth.